The conscious analysis of a red submit button says "that's fine, it's just a submit button, it's not dangerous" or "it's ok, that's clearly just the brand colour". Obviously we can't ignore the red=danger aspect, but people don't go round thinking 'I'm not clicking on that because it's RED and dangerous'.īut what red might do is appeal to the subconscious to defer to the conscious mind in order to asses the situation for actual danger before continuing. Higher contrast ratios make for a more legible text, and therefore make it stand out more. There is the contrast ratio to consider - white text on a red background has a higher contrast ratio than white text on a green button. There could be a whole bunch of reasons, some centered around subconscious human behaviour, and some related to an actual physical difference.Ī straight A/B test between red and green buttons with a white label does not reduce simply down to 'colour of the button'. All we know really is that red was more effective because more people clicked on it.
But you have to ask why the A/B test swung that way. We don’t guarantee that we will receive your returned item.There are A/B tests that tell us red is more effective than green. If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. If you receive a refund, the cost of return shipping will be deducted from your refund.ĭepending on where you live, the time it may take for your exchanged product to reach you may vary. You will be responsible for paying for your own shipping costs for returning your item. To return your product, you should mail your product If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days. We will also notify you of the approval or rejection of your refund. Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. It must also be in the original packaging. To be eligible for a return, your item must be unused and in the same condition that you received it.
If 30 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange. Please visit our Returns Center website: Returns Policy
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